---
url: /relyai-acellemail/guides/brand-voice-and-appearance.md
description: >-
  Shape how RelyAI writes with tone adjectives, forbidden words and a voice
  sample, then style the chatbox launcher's position, color theme, glyph and
  unread-dot animation.
---

# Brand voice and appearance

RelyAI can sound like your brand and look like part of your app. This guide walks through the two
settings tabs that control that: **Brand Voice**, which shapes the words the AI produces, and
**Appearance**, which styles the chatbox launcher.

## Set your brand voice

Open **RelyAI → Settings → Brand Voice**. Three fields shape every rewrite and every piece of copy
the AI generates:

* **Tone adjectives** — the personality you want. The default is *warm, witty, confident,
  plain-spoken*. Edit the list to match your brand.
* **Forbidden words** — phrases the AI should avoid. The default blocks *synergy, leverage, click
  here, free!!*. Add your own no-go words here.
* **Voice sample** — a short passage of your writing that the AI uses as a style reference.

![The Brand Voice settings tab](/relyai-acellemail/img/relyai-brand-voice-and-appearance-voice.png)
*RelyAI → Settings → Brand Voice*

::: info How the voice is resolved
RelyAI resolves brand voice **per-user first, then the global setting, then a built-in default** — so
an individual's preference wins, otherwise your global voice applies. It feeds
[universal rewrite](/relyai-acellemail/features/rewrite) and all generated copy.
:::

## Style the chatbox

Open **RelyAI → Settings → Appearance** to control how the chatbox launcher looks and where it sits:

* **Launcher position** — *bottom-right* (default), top-right, in the top bar, or beside search.
* **Color theme** — *pastel violet* (default), teal, orange, green or indigo.
* **Launcher glyph** — the icon on the bubble: *sparkles* (default), plus chat bubble, magic wand,
  star, helper, bolt, brain, robot, concierge and forum.
* **Unread-dot animation** — how the "new message" dot behaves: *pulse* (default), static or hidden.

![The Appearance settings tab](/relyai-acellemail/img/relyai-brand-voice-and-appearance-appearance.png)
*RelyAI → Settings → Appearance*

Pick a position and theme that fit your admin skin, then check the
[chatbox](/relyai-acellemail/features/chatbox) to see the launcher in place.

## Related pages

* [Universal rewrite](/relyai-acellemail/features/rewrite)
* [The chatbox](/relyai-acellemail/features/chatbox)