---
url: /relyai-acellemail/features/coaches.md
description: >-
  Four task-specific RelyAI coaches — deliverability, segment, campaign and form
  — appear as a chip on the relevant page and open a tips panel. They advise
  only; they never change anything on their own.
---

# Coaches

Coaches are RelyAI's task-specific tip panels. Each one lives as a small **chip** on the page it
relates to; click it and a tips slide-in opens with advice tailored to what you're working on. Think
of a coach as a knowledgeable colleague looking over your shoulder — it suggests, explains and
critiques, but it **never changes anything on its own**. You stay in control; you apply (or ignore)
every suggestion yourself in the normal AcelleMail screens.

There are four coaches, and all of them ship **off** by default. Turn on the ones you want under
**RelyAI → Settings → Feature Flags**.

![A coach chip open on an AcelleMail page](/relyai-acellemail/img/relyai-coaches-panel.png)
*RelyAI → a coach chip and its tips panel on the relevant page*

## The Deliverability coach

On your **Sending**, **Deliverability** and **Reputation** pages, this coach audits your DNS setup,
takes a guess at the likely cause behind bounces, and suggests a warm-up path for a new sending
domain or IP. Use it when your inbox placement or bounce rate needs attention.

## The Segment coach

In the **segment builder**, describe a goal in plain language and the coach suggests the segment rules
to match it. It can also critique a segment you've already built and explain what each operator
actually does. You still apply the changes in the segment wizard — the coach just points the way.

## The Campaign coach

In the **campaign editor**, this coach flags spam-trigger words in your copy, offers preheader
patterns, suggests good send-time windows, and helps you with the A/B-split math so your test is
meaningful. Pair it with the [subject A/B generator](/relyai-acellemail/features/subject-ab) when
you're polishing a send.

## The Form coach

On your **Forms**, the coach suggests a field set suited to the form's intent, points out GDPR gaps to
close, and helps you word a clear success message. Reach for it whenever you're building or tidying a
signup form.

::: info Advice, not actions
Coaches are read-and-suggest only. Unlike the [agent](/relyai-acellemail/features/agent-tools), they
have no ability to make changes — so you can leave them on without any risk of a surprise edit.
:::

## Related pages

* [Feature flags and permissions](/relyai-acellemail/guides/feature-flags-and-permissions) — enable each coach
* [Subject A/B generator](/relyai-acellemail/features/subject-ab) — pairs with the campaign coach